Larry Bass

CEO

Screentime ShinAwiL

In 1999 Larry established ShinAwiL Productions Ltd where he acted as Managing Director for 3 years, before forming a joint venture with Screentime Australia in 2003, and forming Screentime ShinAwiL, now one of the largest independent production companies in Ireland. Larry is currently CEO of Screentime ShinAwiL. In 2009 Screentime ShinAwiL Ltd. opened its first UK office in Northern Ireland and 2012 saw its first BBC NI commission, Undercover NI.

Larry has Executive Produced the Irish versions of the multi award winning series’, The Apprentice that won 2 Irish Film and Television Awards, Dragons Den, MasterChef Ireland, Home of the Year and most recently the hugely successful The Voice of Ireland, with Series 5 currently in production.

The Screentime ShinAwiL development team is currently in development on original series’ for the Irish, UK and USA market.

Previous credits include Popstars, You’re A Star, Charity You’re A Star, Test The Teachers, Charity Lords of the Ring, Fame The Musical and The Obesity Clinic.

Larry is keen to grow the business of creative content in Ireland as a pillar of our economy. In 2011 the department of Arts, Culture and Gaeltacht appointed Larry to sit on the editorial committee to write a report to government, The Creative Capital Report to grow the industry. Larry believes more business skills are required in creative industries.

In 2000, Larry was elected to the national Executive of Screen Producers Ireland (SPI), serving as deputy chairman from January 2003 to February 2004, and as Chairman from February 2004 to February 2005. Larry was re-elected as a member to Screen Producers Ireland in 2015.

He also was the Irish member of CEPI from 2003 to 2006.

Larry was an International Ambassador of the International Rose d’Or, an advisory board member of FÁS Screen Training Ireland and Entertainment Masterclass. He has also sat on a jury for the International Emmys and BANFF Television Awards.

Larry has guest lectured at DIT Dublin, IADT Dublin, MIPCOM, MIPTV, SPAA Australia and Entertainment Masterclass.

In 2010 Larry was appointed to the Board of the Broadcasting Authority of Ireland by the Irish government.

Speaking at: Staying Alive: Best Practices for Running a 21st Century Prodco