Danielle Howe

Director of Marketing

Smosh

Dani Howe is the Director of Marketing of Smosh, the viral comedy brand founded by Anthony Padilla and Ian Hecox. At Smosh, the Los Angeles based marketer and creative, oversees all marketing initiatives for the company's digital audience of over 75 million and beyond, leading social campaigns for Smosh tent poles such as "Food Battle" and the annual "Try Not to Laugh" Crew gauntlet, as well as leading the charge on branding opportunities for Smosh’s massively successful Live show which amassed Smosh’s largest live audience to date. Prior to her position at Smosh, Howe had amassed over a decade's worth of experience in all things digital media and audience development and led the conception of groundbreaking digital strategies and content for brands such as Instagram/Meta, Netflix, HBO, Prime Video, and many more. As both a purveyor of the cultural zeitgeist and lover of community, Howe looks forward to bringing audiences joy through her marketing efforts, as well as her personal endeavors. In her spare time, Howe enjoys sharing sitcom references, attending various dance classes around L.A., and discussing in-depth analyses of random Reddit posts.

Speaking at: Sizing Up Social Content